WHAT IS A NICHE?
A niche is a category of interest in anything people do online or even offline. For example, a niche can be Entertainment, a niche can be Arts, a niche can be Business, a niche can be Sports, a niche can be Agriculture. So, therefore, all these categories have their specific industries on the internet where people or companies build their empire on.
So if you pick your niche to be sports, then you will have to venture into the sports industry in order to build your business. Make sense?
This is the very first step when starting your business. Picking a niche is something most people are confused or not sure about. The very first set of questions when starting an online business as a beginner is, what can I want to offer? What can I contribute on the internet? What am I interested in the most on the internet that I will love to use to build my own business.
VERY IMPORTANT QUESTIONS TO ANSWER
And this will lead you to understanding or knowing what your niche should be. So how can you pick a niche from the start of everything?
HOW TO FIND YOUR NICHE
Here are some guides
- YOUR PASSION/HOBBIES: If you want to succeed on the internet then you must be very consistent is do so many things for some period of time. The easiest way to cope with such effort is if you love what you are doing. A lot of people give up on their business not because it’s not successful but because they lost interest in what they were doing. So make sure that whatever you want your business to be is what you love doing all the time.
- YOUR SKILL OR EXPERTISE: This is very easy to pick a niche; most people have one thing or the other that they are good at. Is it your profession, your talent, or a great knowledge about something is great way to pick your niche. Are you good at designs, weeding planning, Drawing, cycling, bodybuilding, teaching, computer programing and so on? These niches have great industries on the internet. You can find a lot of information and you can also give a lot of information.
2. YOUR VERY OWN IDEA OR DREAM: If you have an idea that you think can become a profitable business then you can use that to pick your niche.
Here are some of the niches that are common and popular for business:
- Health and fitness
- Business and Finance
- Computer Software
- Dating and Relationships
- Media and publication
There are so many more niches out there that are not listed. They are also known as niche keywords. If you type any of these niches on Google search engine you will discover there are millions of websites, companies and information that are on the internet with different aspects of the niche.
For example; the sports niche has golf, baseball, soccer, Tennis, Olympics and so many other areas of focus in the niche.
If you pick any of these niches then it means you have decided to invest yourself in internet giving what you can offer in your niche to the world.
WHAT ARE THE PROFITABLE NICHES ON THE INTERNET?
Most people have the mindset of looking for a profitable niche in other to start and succeed In an online business.
But the truth is whatever niche you pick and presume to be profitable and at the end didn’t make you any money isn’t profitable after all. There are so many companies in every niche and also big time successful individuals that have a great establishment and make a lot of money, and they will be your competition in the niche industry. But the fact behind their success is what they offer that makes them money on the internet. If you pick a profitable niche and you can’t offer anything or can’t even run your business well, then the niche won’t profit you at all.
So what are the profitable niches on the internet? Well, any niche and every niche are profitable as long as you can run your business the right way and have something to offer to people that need a lot of help in that area online.
Although you can do a Keyword research with the keywords of your niche to see what people are looking for in your niche through the search engine. So you need to do a niche keyword research.
NICHE KEYWORD RESEARCH
If you finally picked a niche then you should understand that every niche has its own sub categories and branches that focus on different topics and issues. For example the Fashion niche has sub categories like, clothing, latest styles, trending fashion, Men fashion, women fashion, hair styles, Beauty tips etc.
These sub categories are what a beginner should decide to pick and focus on. You can either focus on one sub category or decide to be versatile and focus on multiple sub categories. I highly recommend focusing on multiple sub categories. Therefore doing a niche keyword research is very important. You need to find keywords that are relevant to your niche and try to create value added content or service for your business.
You can do this using an online tool which is free, Google keyword tool.
You need to sign up with your Gmail account. If you don’t have one then go to gmail.com and register your account. Then come back to Google keyword tool and login. Then Go to the Google keyword planner (old version recommended). You will get to the keyword planner dashboard.
Put your keyword in the search bar and type in your niche name.
Select the location where you know your audience comes from. E.g. USA or UK audience
Select the language e.g English
Data range of time, e.g., monthly searches, weekly searches (monthly searches recommended)
Once you are doing filling in your information click on the blue button below which says “Get ideas”
You will get all the stats and information about your niche, sub categories in your niche, the amount of monthly searches on your niche keywords, and other sub categories with their competition.
Doing this will give you an idea if your niche has search keywords people are looking for.
This will help you plan on how to create content around your niche and how to use it to create valuable and useful information, create niche products, promote or advertise Affiliate products in your niche and also organize an SEO (search engine optimization) contents for your blogs.
Picking a niche to start your online business is not actually difficult. You just need to know what you can do and if you can offer it to people on the internet. As long as you love what you are doing, you will do great.