WHY BUSINESS IS A GAME AND WHY THE RICHEST MEN ARE THE BEST GAMBLERS OF THE GAME.
BUSINESS IS LIKE A GAME
A business is a gambling game. Open your eyes and your mind to see that now. Every step you take or every move you make is like playing a chess board game. You bet on everything. It may either do well or not do well. Selling today in the market is always different than selling any other day.
A customer approaches you and you are trying to sell, in that brief moment of communication, just one factor or maybe very few will affect your customer to buy or not buy.
In other to sell well you need to learn how to play the game.
Its simple gamble because everything in business is a risk, but when you know what you are doing you can calculate your risks correctly and always win the game as you play.
Factors like your price, the way your product appeals to your customers, your marketing approach or even just the confidence and the presentation you are giving them is part of the game.
All these factors are your playing tactics. You may try to throw everything you have to sell a product, you may win your customers mind at the end and sell, or you may not.
I discovered this piece of ideology one day as I sat in a friends shop. Looking outside into the market.
There were so many people moving past the sides of market men and women. Some goods cut peoples attention and then they wait to make enquires about the product, some have the intention of buying, and some do not. I watched how these sellers try to market and sell to these passersby. The more I observed, the more I was learning something.
I discovered that whatever they sold was based on how they could play the selling game. These roadside sellers are playing the game differently from shop owners.
Having a shop instead of being on the roadside is part of the play of the game. Some sellers were selling in mobility form. This is another play. Some people know how to market, some people know how to attract customers, while some can do both. Now, this is where it gets interesting.
The mobile sellers, the shop owners, and the roadside sellers are in a market where there is enough crowd and people who may be willing to buy something from them. It’s how they are playing their own game in the business that is quite similar but still different. The medium of showcasing their stuff is similar and different at the same time from one another, so definitely they may sell differently. But also they sell better than each other. But what if they tried another medium of selling their things? Just to see how it works.
If you think about it carefully, the idea of giving such an advice of trying a different approach of selling just to make more money is not entirely certain. Because of its just still theory. Not until its tested and gives the result expected.
They may sell better than before or they may not sell at all. Every move you make costs money, time and effort. At least in most cases. So placing your money on your competitions method is also playing the gamble game.
Business needs investment to grow and succeed, but when you start a business things will move quite slow in most cases, playing your game will be shaky, especially when you are playing against the big guys in the business. They may not really leave enough on the table and that is why work hard is a must to survive the game.
To win like the big men you need to think like them and even better than them before you too can pose a strong opposition and become a great player.
HOW THE RICH PLAY THE GAME
- They play big: In every industry or niche your competitors, the ones who are successful play the game big. The only reason why they play big is that they know they will win big. It’s called sure gamble. They have done it over and over again. Since business means spending money they spend big and make it bigger.
- they have the ability to make tough decisions and play the long game. this most of the smaller competitors in the business cant afford to try because if they lose that may be the end of them.
For example, check out all those companies that have Ads on the Google search engine. They are on page 1. Without even working hard like the regular bloggers and website owners that worked hard to rank for keywords and SEO just get to the top for traffic. The money the big companies spend to appear on page 1 is a huge investment. But no one will spend $10,000 on traffic if there aren’t making double back.
- They understand the consequences of their actions and a ready to accept it and make the next move quickly. Mind you sometimes they may not make a profit from their investments because nothing is perfect, but that doesn’t stop them to continue taking the risk and playing the sure game.
- They try different methods until they find a winner. They keep play out different cards till they Ace.
- Because they can afford to spend and are willing to spend because money is the strongest weapon of the game.
- They levearge their business to save time and increase efficiency.
- They take knowledge as the greatest asset. with knowledge, they can play the game better and they know it.\\
If you aren’t playing like then big fishes then cant beat the rich big fishes. For starters take the game seriously and try to put yourself in a smaller world in your business where you are the big fish and you play the game the right way. The as you progress you can learn a lot until you finally become a big competitor in the bigger world this time,
Now join the big fishes and enjoy the game.