LESSON 2: HOW TO PICK A NICHE AS A BEGINNER
PICKING A NICHE MIGHT BE CONFUSING AND YOU MAY NOT KNOW WHAT PICK TO START WITH.
But just read through this lesson and you might find it easier to find the best niche to start your business.
WHAT IS A NICHE?
A niche is a category of interest in anything people do online or even offline. For example, a niche can be Entertainment, a niche can be Arts, a niche can be Business, a niche can be Sports, a niche can be Agriculture.
So, therefore, all these categories have their specific industries on the internet where people or companies build their empire on.
So if you pick your niche to be sports, then you will have to venture into the sports industry in order to build your business. Make sense?
This is the very first step when starting your business. Picking a niche is something most people are confused or not sure about. The very first set of questions when starting an online business as a beginner is, what can I want to offer? What can I contribute on the internet? What am I interested in the most on the internet that I will love to use to build my own business.
Here are some of the niches that are common and popular for business:
- Health and fitness
- Business and Finance
- Dating and Relationships
- Media and publication
And so on…
You get the idea now?
The best niche for you is what you are passionate about and what you have very sound knowledge about. It could be even a profession or a skill or a hobby or even a talent.
If you want to go into a niche that you are not even sure of then you won’t go far.
Good evening guys
I am still expecting a lot of you to complete the eBook and give me your submissions.
The deadline is by 12 noon
There are so many more niches out there that are not listed. They are also known as niche keywords. If you type any of these niches on Google search engine you will discover there are millions of websites, companies and information that are on the internet with different aspects of the niche.
For example; the sports niche has golf, baseball, soccer, Tennis, Olympics and so many other areas of focus in the niche.
If you pick any of these niches then it means you have decided to invest yourself on internet giving what you can offer in your niche to the world.
WHAT ARE THE PROFITABLE NICHES ON THE INTERNET?
Most people have the mindset of looking for a profitable niche in other to start and succeed In an online business.
But the truth is whatever niche you pick and presume to be profitable and at the end didn’t make you any money isn’t profitable after all. There are so many companies in every niche and also big time successful individuals that have a great establishment and make a lot of money, and they will be your competition in the niche industry. But the fact behind their success is what they offer that makes them money on the internet. If you pick a profitable niche and you can’t offer anything or can’t even run your business well, then the niche won’t profit you at all.
So what are the profitable niches on the internet? Well, any niche and every niche are profitable as long as you can run your business the right way and have something to offer to people that need a lot of help in that area online.
Although you can do a Keyword research with the keywords of your niche to see what people are looking for in your niche through the search engine.
So you need to do a niche keyword research.
NICHE KEYWORD RESEARCH
If you finally picked a niche then you should understand that every niche has its own sub categories and branches that focus on different topics and issues.
For example the Fashion niche has sub categories like, clothing, latest styles, trending fashion, Men fashion, women fashion, hair styles, Beauty tips etc.
These sub categories are what a beginner should decide to pick and focus on. You can either focus on one sub category or decide to be versatile and focus on multiple sub categories. I highly recommend focusing on multiple sub categories. Therefore doing a niche keyword research is very important.
You need to find keywords that are relevant to your niche and try to create value added content or service for your business.
To do a niche keyword research, You need to sign up with your Gmail account.
If you don’t have one then go to gmail.com and register your account.
Then come back to Google keyword tool>>
If you are signing up for the first time, please fill out all the requirements, They may ask for your website url, you can use your website domain name or the link to your Facebook profile.
You may be require to fill in your bank and card details, just filling the requirements correctly and set payment mode to manual, your card will not be charge for anything unless you want to start running Ads on the platform.
Then Go to the Google keyword planner (old version recommended). You will get to the keyword planner dashboard.
Click on the “open previous keyword planner”
Then on the new page click on “search for new keywords…”
Then you can start using the keyword planner, type in any topic in your niche.
Like in this example. Type in the niche you are interested in, or a topic in your interested niche for example in this image the niche Agriculture/ poultry therefore the topic added is
How to Start poultry business in Nigeria below you will find other options. Choose the country you want to target.
Nigeria is selected for this example. Choose the language as English and once you are done scroll down and click on “Get ideas”
You can imagine the amount on people searching for how to start a poultry business.
You also see the related keyword searches or queries people are searching for below with the amount of monthly searches. Try using PC for this step
You can also see the competition in these keywords.
Some are high competition and some are low competition. This means there are a lot of people also posting information and solutions about the niche. And some are not that competitive.
All these information is to give you an idea of what people are looking for in your niche.
Is there a demand for it or not.
You can try this with any niche.
We will be using this same technique for search engine optimization “SEO” later in the training.
Now there is a secret i want to share with you. Only few people with be able you use this to there advantage and will be very successful with it. So don’t ignore this a bit.
Or use the desktop version on your chrome. Now I will continue with the secret method for ranking very high on Google even as a beginner
I call it Domination strategy.
Your niche might be competitive and it a makes a lot of steps difficult but there is a way to actually be at the top your competition, and become successful in rank well on the search engine to get more organic traffic.
You have to pay close attention you this. Only few people that get this right will make it big from this strategy.
With the keyword tool you can dominate an untapped source of traffic in your niche and rank very high on the Google search engines.
For this to work
You need to have something very solid to offer in your niche.
Check this out:
How the domination strategy works
If you can see in the example above, the keyword in the search tab is Agric business in Nigeria.
Below the search is about 2,640,000 results. Meaning more than 2 million websites have information about this topic.
Now if we add the quote sign in the search. Like “Agric business in Nigeria” you will see the results will change.
Using the quote sign the search results have reduced from 2 million to 5,600 results.
Now you can rank very high with your blog if you can compose a very engaging and valuable content for such a keyword. And using SEO will boost your ranking instantaneously.
You can get massive traffic with this method to your website. Because its unexplored right now. You can try it now with any keyword.
I want you guys to try any keyword of your choosing right now, give me the results of when you didn’t use the quote sign and the results when you used the quote sign. For those of you starting out.
You can write any topic for your blog base on Nigerian visitors.
E.g. Like the example I made.
“Agric business is a topic.”
But “Agric business in Nigeria” is a also a different topic but specifically for people in Nigeria.
If you use the quote signs like I have showed you. You will see that there is a big difference in competition for topics that have to do with the keyword Nigeria.
This mean that if you use topics in your niche that have low competition it is very easy to rank higher and possibly on the number 1`spot. The higher you rank on search engines the more organic traffic or visitors will see your posts and get acquainted from there.
All these steps gives you the idea and even good indication that there is a lot of potential in your desired niche.
If you have any questions feel free to drop it in the comment section below.
Thanks and see you in the next lesson.
IMPORTANT REMINDER: If you find it kind of technical or difficult to build a website, you can contact us to help you create a professional looking blog or website, I have a team of good website designers and developers that can help you build and design a professional looking blog and take your businesses to the next level.
The price is very affordable so, make sure you do it now for your business. Remember your website is an asset.
BONUS QUESTION AND ANSWER
How can someone pay you on your Website/blog?
There are methods that can be used to get your money from clients online.
1. You can send them your bank account detail’s.
2. You can create a Fiverr account and use it as a medium of collecting your online payments. For clients that use PayPal. I use this very well.
3. You can use payment systems like paystack, jostpay, vougepay to collect card payments. This can also be integrated to your blog to collect payments.
These services are free. They only charge a small percentage from your client during transaction. it won’t affect your profits.